Later, the station would add the very popular Jim O'Brien as its main weathercaster. Finally, WPVI placed more emphasis on young talent – while WCAU-TV and KYW-TV used older, well-known news anchors such as Vince Leonard, Tom Snyder, and John Facenda, WPVI had a young Larry Kane as its top anchor. Another key difference was the focus on the surrounding Philadelphia suburban areas – a response to the movement of residents from the city to the suburbs. This difference enabled the station to cover more stories than its competitors. Time limits were placed on packages – for instance, a reporter package could be no longer than 90 seconds. The main difference between Action News and Eyewitness News was that the former was far more tightly formatted.

At the time, WFIL-TV was said to be '#4 in a three-station market.' The 'Action News' format was conceived in Philadelphia, Pennsylvania, at WFIL-TV (now WPVI-TV) by news director Mel Kampmann in 1970, as a response to the 'Eyewitness News' format that was used on rival station KYW-TV. It was a competitor to the Eyewitness News format. First conceived in Philadelphia, Pennsylvania, it is characterized by a tight format with strict time limits on set packages, a focus on surrounding suburbs, and a focus on young talent. ( Learn how and when to remove this template message)Īction News is a local television newscast format originating in the United States.

( March 2022) ( Learn how and when to remove this template message) It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. A major contributor to this article appears to have a close connection with its subject.

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